Keeping up with your own Instagram account can be quite the task, especially if the type of account you have is business related. When it comes to promoting your company, brand, or whatever business you’ve got, it can be pretty tricky. Some small mistakes that you might not see as mistakes can make your account stay stuck and never grow!
The first and most important thing is uploading high quality pictures. No matter what you’re going to show on your post, it needs to be a good picture because it’s the base of the whole Instagram community. Also, when adding a caption to your image, do not add links that lead to external websites. First of all, because they won’t have a hyperlink and people won’t be able to click on it. And second of all, because there are better ways to lead people to your other website, store page, etc.
No matter what, do not make your account private. What’s the point of trying to have an Instagram for your business if the public can’t check it out whenever they want? This one is definitely a no-no. Your bio also has to be pretty complete with relevant information that any potential customer or client might need. Here you can actually add a link, maybe one that leads to your official website?
And last, but not least, a business strategy. With all these basics laid out, you shouldn’t have any sort of problem making your account grow. It might take a while, but we’re sure you’ll get there!